About Re-Think It: American Made, Family Owned & Operated Since 1987 Re-Think It, Inc. was founded by husband and wife team Craig and Amy Shumway with the goal of producing high quality, durable, and sustainable consumer goods. Re-Think It began by producing an all-purpose scrubber called the Original Power Puff, featuring a long handle made out of recycled milk jugs. In 2011, Re-Think It unveiled it's Re-Play line of infant and toddler dishware. Now sold worldwide, the line features affordable, durable, and sustainable children's tableware in a wide color palette, manufactured from recycled, FDA approved, food safe plastic. In 2018, Re-Play expanded it's product offering to include "grown-up" sizing. These exciting additions help transition Re-Play from a children's tableware company to a family tableware company. In 2019, Re-Play introduced Re-Play ReUSAables - a subline of Re-Play - product accessories Made in USA but now from Silicone and other materials. In 2020, Re-Play released a softer side color palette, The Naturals Collection, which is more muted Earth-Tone color options for our more Modern families. All Re-Play and Power Puff products are proudly manufactured, assembled, and tested in the USA. Work Culture Family values and responsibilities are a leading priority at Re-Think It. The company encourages work-life balance and offers employees flexible schedules to support family time and education. Re-Think It's founders believe this balance creates the most productive and rewarding work environment where employees' ideas and input are encouraged and considered in making decisions about the future of the company, both big and small.